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Bringing Your Event into the Digital World

Date: July 29, 2017

Presented by: Cece Liekar-Campanini, The League Lady, LLC

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Speaker Bio

The Cece Liekar-Campanini #TheLeagueLady


Cece comes from a communications and non-profit background, providing marketing efforts as a volunteer, including seven years promoting fundraisers for the Junior League. She happened to join the JLCC one year after Facebook became more than just a college campus based network. Cece launched pages for each event and created content to advertise ticket sales and attendance. In 2009 the organization, consisting of more than 900 women, selected Cece as the volunteer of the year and the Volunteer Center of North Texas presented her with the Lone Star Salute Award.

In the Fall of 2012 she volunteered for the Plano Balloon Festival for the first time and it was an eye-opening experience to work an event with more 100,000 people attending. The Facebook page that year had less than 5,000 followers. Cece has since developed their page to 56,000 followers and an award-winning social media site.

In 2014 Cece became Chief Storyteller of a new company branded around her existing Twitter handle: @TheLeagueLady. That summer she completed the Social Media and Digital Communication program at Southern Methodist University to obtain a navigation update for the ever-changing digital landscape within the industry.

Over the past few years Cece has been a busy lady taking pictures, writing blogs, making videos, and tweeting all the while. She’s added the City of Richardson to her client portfolio to manage the Wildflower! Arts & Music Festival and Cottonwood Art Festival events. This year Cece worked with the Executive Director of the Virginia Fly Fishing & Wine Festival to launch the first ever Texas Fly Fishing & Brew Festival. Additionally, you may have seen her over the years at the Highland Village Balloon Festival or Dallas Area Train Shows.

Prior to The League Lady, Cece worked for S.C. Johnson Wax Worldwide Communications and American Heart Association Go Red For Women. Many years ago she opened a restaurant, Park Cities Bakery & Deli in Highland Park – and she says that is when her hair started to turn white. Now she only cooks for her husband their four children in Plano, the City of Excellence.

In her spare time, she has served on the Board of Directors for Sci-Tech Discovery Center, Women’s Auxiliary to Children’s Medical Center, Plano PTA, and on the Board of Governors for Gleneagles Country Club. Cece is a Camp Certified, CPR & First Aid Trained Troop Leader with the Girl Scouts of Northeast Texas. Believe it or not she still carves out a few hours to crush it on the court with her team as part of the Tennis Competitors of Dallas.

Cece’s philosophy remains that she is only as good as the success of your event. Storytelling is a great gift that binds our humanity and an intrinsic part of our culture and society. Cece and her team know how to visualize the big picture and can tell the whole story in small, but connected pieces.

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