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ARRIVING AT THE BOTTOM LINE

Date: Aug 07, 2019
Category(s):
Texas Event Management Institute (TEMI) Pre-Conference class - separate registration required.

Arriving at the Bottom-Line: Event Budgeting & Budget Management

SPEAKER: YAJAIRA FLORES, CITY OF MCALLEN

Every time there’s a good idea, someone brings up the budget! A realistic and informed budget can set the stage for a less stressful and more profitable event. We’ll teach you how to create and use a budget to guide your success.

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YAJAIRA FLORES

Yajaira has more than fifteen years of experience in public assembly facility management, strategic event planning and event marketing and can be regarded as a driving force behind some of the Rio Grande Valley’s largest events and promotion initiatives.

She is currently the Director of Convention Facilities for the City of McAllen, which includes the McAllen Convention Center, McAllen Performing Arts Center and Quinta Mazatlán.

Beginning in 2014, Yajaira has served as Adjunct Professor for the College of Business Administration – Marketing Department where she uses her expansive network to empower and educate marketing students at the University of Texas Rio Grande Valley in Edinburg.

In addition to her B.B.A, Yajaira obtained a master's degree from the University of Texas – Pan American in Business Administration and is a Certified Venue Executive (CVE); however, her real passion lies in working with the community to develop and promote the arts and radically re-conceive the guest experience.

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