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PROGRAM DEVELOPMENT: DESIGNING & CREATING THE EVENT EXPERIENCE

Date: Aug 10, 2019
Category(s):
Program Development: Designing & Creating the Event Experience

SPEAKER: JESSICA BYBEE-DZIEDZIC, SAFFIRE

Like a work of art in progress, this session will explore how industry leading professionals research and stay current with a selected city / event market and go from concept to reality, developing and visualizing event concepts and event programming/operational plans, taking into account original goals and visions, target audiences, venues and event site flow, hours of operation, and much more, providing a base from which to begin projecting realistic budget and resource needs, and a road map for making changes along the way.

A step beyond planning the event program, the event ‘experience’ for attendees must be also be planned from start to finish, providing both ambiance and function for a safe, attractive, fun and easily navigable environment. Whether they are aware of it or not, attendees will be impacted by details covered in this session.

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JESSICA BYBEE-DZIEDZIC

Jessica has a comprehensive background in online marketing, social media, and website strategy. In 2007, she joined Wright Strategies, managing online projects for clients including KEEN Footwear, Nike and Frito Lay. Two years later, the Wright Strategies team created Saffire, providing events, venues and destinations with websites and ticketing in a simple integrated platform.

Since 2009, Jessica has played a key role in planning and developing many aspects of Saffire. She has served as the Director of Marketing, Director of Client Experience and is currently a Director of Partnerships.

She received a BA in Psychology from the University of Texas at Austin, and an MA in Education from National-Louis University in Heidelberg, Germany. In her spare time, she and her husband pursue their love of films, as co-owners of an indie film production company and annual film festival.

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