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SOCIAL MEDIA MARKETING: UNDERSTAND THE LANDSCAPE BENEFITS & CHALLENGES - PART 2

Date: Aug 09, 2019
Category(s):
Social Media Marketing: Understanding the Landscape Benefits & Challenges - Part 2

SPEAKER: CASSIE ROBERTS DISPENZA, SAFFIRE

Like a work of art in progress, this session will explore how industry leading professionals research and stay current with a selected city / event market and go from concept to reality, developing and visualizing event concepts and event programming/operational plans, taking into account original goals and visions, target audiences, venues and event site flow, hours of operation, and much more, providing a base from which to begin projecting realistic budget and resource needs, and a road map for making changes along the way.
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CASSIE ROBERTS DISPENZA

Cassie has extensive experience with online marketing and event planning. She has planned strategic events with many companies including the Austin Sports Commission and the United States Olympic Committee. She started working with Saffire in 2011 and since then, the company has grown from supporting a few great organizations in Texas to partnering with hundreds of unique events, venues and destinations across the country. Cassie loves traveling to conferences to share strategic online planning tactics and doesn’t mind getting her boots dirty if you see her and need an extra volunteer. Cassie lives in Austin, TX, and if you’re looking to visit, can rival any tour guide in the city!
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