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SPONSORSHIP ACTIVATION

Date: Aug 09, 2019
Category(s):
Sponsorship Activation

SPEAKER: KEVIN GROTHE, MEMPHIS IN MAY

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KEVIN GROTHE

Kevin has more than 30 years of sales, marketing and fund raising experience in the event industry. Known for developing long-term business relationships, he has successfully increased department revenues for several event organizations and institutions of higher learning.

Kevin has been with Memphis in May International Festival for 13 years and serves as the Vice President of Sponsorships. He has worked with several national accounts including Facebook, FedEx, AutoZone, Nike, Terminix, Chaco, Otter Box, YETI, Kingsford and Ford. Through successfully negotiating and implementing a myriad of sponsorship strategies, revenue has increased from $1 million to more than $2.8 million.

Previously, Kevin was the Associate Athletic Director for External Affairs for the University of Memphis. While with the University, he oversaw an $8 million capital campaign. He has also held positions with the Mid-American Conference, Miami University, the University of Iowa and Influence America.

Kevin also serves on the IFEA Foundation Board, is married to Betty and has three step-sons, Dean, Nick and Chase.

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