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MARKETING TO HISPANICS: WHY IT'S NOT JUST ABOUT SPEAKING SPANISH

Date: Aug 10, 2019
Category(s):
Marketing to Hispanics: Why It's Not Just About Speaking Spanish

SPEAKER: YAJAIRA FLORES, CITY OF MCALLEN, MCALLEN CONVENTION CENTER

Learn why it's not just about speaking Spanish.
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YAJAIRA FLORES

Yajaira has more than fifteen years of experience in public assembly facility management, strategic event planning and event marketing and can be regarded as a driving force behind some of the Rio Grande Valley’s largest events and promotion initiatives.

She is currently the Director of Convention Facilities for the City of McAllen, which includes the McAllen Convention Center, McAllen Performing Arts Center and Quinta Mazatlán.

Beginning in 2014, Yajaira has served as Adjunct Professor for the College of Business Administration – Marketing Department where she uses her expansive network to empower and educate marketing students at the University of Texas Rio Grande Valley in Edinburg.

In addition to her B.B.A, Yajaira obtained a master's degree from the University of Texas – Pan American in Business Administration and is a Certified Venue Executive (CVE); however, her real passion lies in working with the community to develop and promote the arts and radically re-conceive the guest experience.

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