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2020 TEMI Course Descriptions

Course descriptions, presenter information & scheduling details are continuing to be updated. Please check back for more information.

Thirteen (13) Texas Event Management Institute courses will be offered throughout the Pre-Conference and Conference timeframe.

Eight (8) of these courses will be taught during the pre-conference timeframe which costs an additional $270 to attend both Wednesday & Thursday. The other five (5) courses will be taught during the conference, and are open to all conference registrants, but to receive TEMI course credit towards certification, you must be registered for the TEMI program.

Conference & Pre-Conference Registration

TEMI Enrollment

Running A Successful Merchandise Program

From keepsakes to entry tickets; sponsor promotions to retail outlets; online and onsite; a successful merchandise program can drive both memories and revenues. This session will cover the components and considerations of a successful merchandise program.

Understanding Insurance & Liability Exposure

Protecting against the risks inherent with the festivals and events industry requires a good understanding of what those risks include, how to protect against them, where your gaps in coverage may be and how to limit the exposure of both your organization and those who serve it. This course will get you much closer to a realistic ‘comfort zone’ on all fronts.

Event Administration & Legal Considerations

Really? I have to think about that? Despite being a ‘fun’ industry, there are lots of behind-the-scenes ‘t’s’ to be crossed and ‘i’s’ to be dotted; obligations to be met; risks to be avoided/protected against; staffs and boards to be managed and supported; services to be secured and contracts to be signed. We’ll do our best to help you understand them.

Human Resource Management

Understanding and ensuring that your organization is in compliance with human resource expectations and legal requirements is critical to all organizations. From employee manuals to whistleblower policies, hiring practices to exit interviews, this is an area that you can’t be caught unaware of. We’ll do our best to get you up-to-speed with
current U.S. and Texas law, as well as general best-practices.

Marketing & Mediums: Traditional, Social & Creative - Part 1

All the planning in the world won’t make for a successful event unless it is properly marketed. This session will talk about how to develop an effective marketing plan and considerations for working with traditional media (television, newspaper and radio…yes, they are still around and still important) as well as today’s newest technology options.

Marketing & Mediums: Traditional, Social & Creative - Part 2

Step One: Business Plans

A successful event doesn’t start with the fireworks finale. Behind every exciting, fun-filled event is a well-run business, complete with paperwork, planning meetings, legal obligations to be met, and partnerships to be built. Reputations are often based far-more upon the business side of your event than on who your headline entertainers are. We’ll teach you what you need to be thinking about.

How'd You Do?: Surveys, Evaluations and Economic Impact Studies

No event is complete until the last survey and evaluation is in. This is the first step in all future events and this session will teach you how to do it effectively and cost-effectively

Managing a Live Entertainment Program

Far from ‘Hey, kids, let’s put on a show!’,
managing a successful live entertainment program as part of your festival or event requires its
own specialized focus and realistic expectations.
An understanding of legal and contract negotiations and a commitment to creating a positive experience for everyone (artist, audience and event), both onsite and well-in advance, are part of the expectations. This course will help you develop a workable and successful entertainment program for your event and budget.

The New World of Event Ticketing, Financial Transactions and Audience Expectations

Technology has impacted every part of our world, including events, in ways we could never have imagined just a few short years ago. This session will talk about options, changes and new considerations in the critical areas of event ticketing, financial transactions, and the constantly changing expectations of those attending our events.

The Common World of Events & Cities: Building Community

For events to meet their full potential, to all interested parties, we must learn to see ourselves as a singular team of partners working toward common goals. Key among those partnerships is the one between events and cities. This session will talk about what a successful partnership looks and feels like when it works.

Sponsorship Proposals & Follow-Up Reports

“It’s all in the presentation…” or so goes the old (and true) adage. This session will focus on the writing of sponsorship proposals and follow-up reports; two points-of-critical-impact with sponsors.

Putting the Community in Community Events - Building a Successful Volunteer Program

Volunteers put the ‘community’ in ‘community events’ and some events have legions of dedicated workers who bring valued skills to the table while holding costs to a minimum. This session will cover critical components of a successful volunteer program, including recruiting, training, management, communications, retention and rewards.