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How'd You Do? Surveys, Evaluations & Economic Impact Studies

Date: Nov 10, 2026

Time: 3:15 PM - 4:45 PM

Category(s):

TEMI

It sounds complicated and technical, but the cornerstone of all event management decision-making is having actionable data. This session is designed to teach you practical and affordable techniques for gathering customer information. Learn how to assess your information needs, select the most suitable data-collection processes and apply what you learn. Plus, how to conduct a reliable economic impact, based on industry best practice.

Penny C. McBride, CFEE is the Interim Executive Director of the Texas Festivals & Events Association. She has more than 30 years of experience in event management, business development and destination marketing. She led Fredericksburg, Texas' first tourism information management system and developed IFEA's first Economic Impact Assessment product conducted at events across the country.

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Schedule

How'd You Do? Surveys, Evaluations & Economic Impact Studies

Nov 10, 2026 | 3:15 PM - 4:45 PM