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2024 TFEA/Kaliff Best In Texas Awards Competition

Entries Are Open

Join us at the TFEA/Kaliff Best in Texas Marketing Awards Presentation on Tuesday, November 19, during the Annual Convention to see this year's winners!

The TFEA/Kaliff Best In Texas Marketing Awards program recognizes and encourages excellence in festival promotional campaigns. Great marketing and promotion are critical to the success of any festival or event, and the TFEA/Kaliff Best in Texas Marketing Awards give you an opportunity to show your colleagues across the state how you meet that challenge!

Finalists and awards will be presented during our annual TFEA Conference and Trade Show on November 17 - 20, 2024, at the Hilton Palacio Del Rio in San Antonio.

The TFEA/Kaliff Best In Texas Marketing Awards program mirrors the International Festivals and Events Association (IFEA) Pinnacle Award Competition. As an official affiliate of the IFEA / TFEA, all TFEA members are eligible to participate in both the TFEA and IFEA awards programs.

Entries Are Open!

The TFEA/Kaliff Best In Texas Marketing Awards program recognizes and encourages excellence in festival promotional campaigns. Great marketing and promotion are critical to the success of any festival or event, and it’s time to show your colleagues across the state how you meet that challenge!

Pick the best of your hard work and apply to win today. Finalists and awards will be presented during our annual TFEA Conference and Trade Show on November 17 - 20, 2024, at the Hilton Palacio Del Rio in San Antonio.

The TFEA/Kaliff Best In Texas Marketing Awards program mirrors the International Festivals and Events Association (IFEA) Pinnacle Award Competition. As an official affiliate of the IFEA / TFEA, all TFEA members are eligible to participate in both the TFEA and IFEA awards programs.

How to Submit an Entry

  • Change QTY to "1" next to the category you wish to enter, then select ENTER NOW where you will be taken to the Online Entry Form.
  • Complete all necessary fields on the entry form then add a LINK to your entry ON the form. (If opting to save ALL your entries to a USB drive to mail to the TFEA office, online entry form is still required for each entry).
  • Select SUBMIT on form. Your entry will go to the TFEA Shopping Cart.
  • If you have additional entries to enter*, select "Continue Shopping" in the cart and repeat the entry submitting process for each entry. Each entry will be added to your Cart. (*See Important Note to the right for multiple entries of the same category.)
  • When you have completed a separate entry form for ALL your entries, please go to the Shopping Cart and select CHECK OUT to complete final payment. (If you prefer to submit/pay for your entries in smaller quantities, vs. all at once, that is permitted.)

TFEA/Kaliff Best In Texas Awards Brochure

BEFORE you start getting your entries ready, be sure to download and thoroughly read through the 2024 TFEA/Kaliff Best In Texas Marketing Awards Brochure! There have been a lot of updates and changes to all of the categories, in addition to adding a few new ones!
Download Brochure Here

Your entries will be officially submitted and received, once you have checked out and payment has been received. You will receive an emailed receipt immediately upon submission.

Important Notes

PLEASE PROOF

Please proof each ENTRY FORM carefully. How you enter your Organization / Event name will be how it will be listed on any Award that may be received.

MULTIPLE ENTRIES OF THE SAME CATEGORY

If you plan to enter MULTIPLE ENTRIES of the SAME CATEGORY, you must Check Out and Pay for the 1st entry of that category, before the 2nd entry of the same category can be entered. Failing to do so, will cause the 2nd entry of the same category, to over-ride the 1st entry.

*PAYMENT METHODS

Submitting and paying for your Best In Texas entries is easy to do online all at the same time.
If you need to pay by check or be invoiced for your entries, please contact Kay Wolf, CFEE BEFORE you start your entry process.

Deadlines & Pricing

  • Early Bird Deadline: 11:55p.m. CST, Friday, September 6, 2024 - $25/regular entry & $50/Best in Texas Overall entry
  • Final Deadline: 11:55pm CST, Thursday, September 19, 2024 - $40/ regular entry & $75/Best in Texas Overall entry

Eligibility Period

Items entered must have been issued/used between August 1, 2023 and August 31, 2024.

Questions

Please contact Kay Wolf, CFEE, Executive Director
kay@tfea.org | 830-997-0741

2024 TFEA/Kaliff Best in Texas Marketing Awards



The below entry fees are priced at the Final Deadline Rate.
Ends: 11:55 p.m. CST, Thursday, September 19, 2024

Best In Texas Category

1. Best In Texas
(FD) 01. The Best in Texas Overall Award
This is TFEA’s number one, best-overall award category in the Kaliff Marketing Awards competition.
$75.00

CATEGORY: TELEVISION & RADIO

2. Best TV Promotion
(FD) 02. Best TV Promotion
For an Ad Spot or PSA used to promote a Festival/Event.
$40.00
3. Best Full-Length TV Promotion
(FD) 03. Best Full-Length TV Promotion
For a Local / National / Syndicated TV Program used to promote a Festival / Event
$40.00
4. Best Event Video Promotion
(FD) 04. Best Event Video Promotion
For any kind of video promotion used to promote a Festival / Event.
$40.00
5. Best Radio Promotion
(FD) 05. Best Radio Promotion
For an Ad Spot or PSA used to promote a Festival / Event.
$40.00

CATEGORY: MULTIMEDIA ENTRIES

6. Best Event Website
(FD) 06. Best Event Website
For a Festival / Event specific website. Different from main organization website.
$40.00
7. Best Organization Website
(FD) 07. Best Organization Website
For an Organization Website who produces many Festivals/Events. Different from specific Festival/Event website.
$40.00
8. Best Event / Organization E-Newsletter
(FD) 08. Best Event / Organization E-Newsletter
For an emailed newsletter used to promote a Festival / Event /Organization.
$40.00
09. Best Multimedia Component
(FD) 09. Best Multimedia Component
Includes, but not limited to items such as: Screen Savers, Electronic Billboards, Podcasts, Interviews, Educational/Instructional videos, etc. Used to promote a Festival/Event.
$40.00
10. Best Facebook Site
(FD) 10. Best Facebook Site
For a Festival / Event / or Festival Organization Facebook site.
$40.00
11. Best Instagram Site
(FD) 11. Best Instagram Site
For a Festival / Event / or Festival Organization Instagram site.
$40.00
12. Best Single Digital/Social Ad
(FD) 12. Best Single Digital/Social Ad
For a single ad posted on any social media channel / platform used to promote a Festival / Event.
$40.00
13. Best Digital/Social Ad Series
(FD) 13. Best Digital/Social Ad Series
For an ad series posted on any social media channel / platform used to promote a Festival / Event.
$40.00

CATEGORY: PROMOTION PRINTED ENTRIES

14. Best Event Program
(FD) 14. Best Event Program
For Festival / Event programs that are provided to be used during the Festival / Event
$40.00
15. Best Newspaper Insert / Supplement
(FD) 15. Best Newspaper Insert / Supplement
For Festival / Event inserts included in a newspaper that are provided to use during the festival or event.
$40.00
16. Best Promotional Brochure
(FD) 16. Best Promotional Brochure
For brochures that are sent out prior to the Festival / Event to promote the event.
$40.00
17. Best Printed Materials (Multiple Page)
(FD) 17. Best Printed Materials (Multiple Page)
Includes but not limited to direct mail brochures, cookbooks, annual reports, etc. used to promote a Festival / Event. Does NOT include event programs, newspaper insert / supplement, promotional brochures or invitations.
$40.00
18. Best Printed Materials (Single Page)
(FD) 18. Best Printed Materials (Single Page)
Includes, but not limited to direct mail pieces, rack cards, fliers, maps, etc. used to promote a Festival / Event. Does NOT include cover designs, posters, billboards or invitations.
$40.00
19. Best Cover Design
(FD) 19. Best Cover Design
For the covers from items such as Magazines, Newspapers, Brochures, Programs etc. used to promote a Festival / Event.
$40.00
20. Best Single Newspaper Display Ad
(FD) 20. Best Single Newspaper Display Ad
For a single Festival / Event advertisement in a newspaper.
$40.00
21. Best Single Magazine Display Ad
(FD) 21. Best Single Magazine Display Ad
For a single Festival / Event advertisement in a magazine.
$40.00
22. Best Ad Series
(FD) 22. Best Ad Series
For a series of Festival / Event advertisements in a magazine or newspaper.
$40.00
23. Best Promotional Poster
(FD) 23. Best Promotional Poster
For posters used for promotional purposes to promote Festival / Event. Poster is not for sale at event.
$40.00
24. Best Commemorative Poster
(FD) 24. Best Commemorative Poster
For posters specifically for sale at Festival or Event.
$40.00
25. Best Event Promotional Photograph
(FD) 25. Best Event Promotional Photograph
For photos used to promote Festival / Event, or those that capture the essence and spirit of the Festival or Event.
$40.00
26. Best Outdoor Billboard
(FD) 26. Best Outdoor Billboard
For outdoor billboards used to promote Festival / Event.
$40.00
27. Best Event Invitation
(FD) 27. Best Event Invitation
For Single or Multiple Page invitations used to invite guests and attendees to a Festival/Event.
$40.00

CATEGORY: EVENT DÉCOR & AMBIANCE ENTRIES

28. Best Street Banner
(FD) 28. Best Street Banner
For street banner used to promote Festival / Event.
$40.00
29. Best On-site Décor
(FD) 29. Best On-site Décor
Includes but is not limited to directional signage, stage backdrops, entryways, flags, inflatables, etc.
$40.00

CATEGORY: MERCHANDISE ENTRIES

30. Best T-Shirt Design
(FD) 30. Best T-Shirt Design
For T-Shirts sold before/during/after Festival / Event and/or to promote Festival/Event. Does NOT include Tank Tops, Long Sleeve T-Shirts or Collared Polo Shirts.
$40.00
31. Best Pin or Button
(FD) 31. Best Pin or Button
For Pins sold before/during/after Festival /Event.
For single pins only. No Pin Sets.
$40.00
32. Best Hat
(FD) 32. Best Hat
For Hats sold before/during/after Festival / Event and / or promote Festival / Event.
$40.00
33. Best Sponsor Gift
(FD) 33. Best Sponsor Gift
For gifts a Festival/Event gives to a specific sponsor of their Festival/Event as a thank you gift.
$40.00
34. Best Give-Away Item
(FD) 34. Best Give-Away Item
For merchandise items that are given out at Festival / Event and are not for sale, i.e.— Race medals, T-Shirts, Beverage Mugs, etc. Does NOT include items that are raffled / auctioned off at Festival / Event.
$40.00
35. Best Overall Merchandising Program
(FD) 35. Best Overall Merchandising Program
For Festival/Event merchandise sold before/during/after Festival / Event and/or to promote Festival/Event. Includes all other merchandise that you have for sale at your festival/event. Does NOT include T-Shirts; Pins; Hats; Sponsor Gifts; Give-Away Items
$40.00

CATEGORY: SPONSORSHIP ENTIRES

36. Best Targeted Sponsor Solicitation Proposal
(FD) 36. Best Targeted Sponsor Solicitation Proposal
Entry should focus on actual Sponsorship Proposal that was used to target a specific sponsor for your Festival / Event
$40.00
37. Best Individual Sponsor Follow-up Report
(FD) 37. Best Individual Sponsor Follow-up Report
Entry should focus on actual Follow-Up Report that was generated for a specific sponsor for your Festival / Event
$40.00
38. Best Sponsor Partner
(FD) 38. Best Sponsor Partner
Entry should highlight a specific sponsor of a Festival / Event that stands out above all others
$40.00
39. Best Sponsor Activation
(FD) 39. Best Sponsor Activation
Entry should focus on activation of a sponsor/sponsorship during a Festival / Event.
$40.00
40. Best Sponsorship Program for Individual Sponsor
(FD) 40. Best Sponsorship Program for Individual Sponsor
Entry should focus on an activity or program within a Festival / Event that was created for a specific sponsor.
$40.00
41. Best Overall Sponsorship Program
(FD) 41. Best Overall Sponsorship Program
Entry should focus on the entire sponsorship program for all sponsors, for the entire Festival / Event.
$40.00

CATEGORY: FESTIVAL & EVENT CRITICAL COMPONENTS

42. Best Volunteer Program
(FD) 42. Best Volunteer Program
Entry should focus on the overall Volunteer Program for a Festival / Event / Organization
$40.00
43. Best Green Program
(FD) 43. Best Green Program
Entry should focus on the overall green/recycling program and the implementation of that program at a Festival / Event.
$40.00
44. Best Parade
(FD) 44. Best Parade
Entry should focus on either a stand-alone Parade or a Parade that is part of a larger Festival / Event
$40.00
45. Best Educational Program
(FD) 45. Best Educational Program
Entry should focus on an educational component built into the Festival / Event programming
$40.00
46. Best Accessibility Program
(FD) 46. Best Accessibility Program
Entry should focus on the accommodations and programming that are available that make a Festival / Event accommodating and accessible to people of all abilities.
$40.00
47. Best Diversity, Equity & Inclusion Plan
(FD) 47. Best Diversity, Equity & Inclusion Plan
Entry should focus on diversity, equity, and inclusion plan for the Festival / Event programming.
$40.00
48. Best Children’s Programming
(FD) 48. Best Children’s Programming
Entry should focus on specific programming for Children at a Festival / Event.
$40.00
49. Best Overall Entertainment Program
(FD) 49. Best Overall Entertainment Program
Entry should focus on the overall entertainment programming at a Festival / Event. Includes, but not limited to: Stage/Wandering/Children’s/specialty entertainment/performers; impromptu/ unexpected entertainment; other misc. entertainment features.
$40.00
50. Best Community Outreach Program
(FD) 50. Best Community Outreach Program
Entry should focus on programming done throughout the year by a Festival / Event to benefit and help include all parts of the community, while enhancing the image and brand of the Festival / Event/ Organization throughout the year.
$40.00
51. Best Event/Program Within an Event to Benefit a Cause
(FD) 51. Best Event/Program Within an Event to Benefit a Cause
Entry should focus on any fundraising or awareness programs done by Festival / Event, to raise funds or awareness for a specific cause, other than their own Festival / Event.
$40.00
52. Best Event (Within An Existing Festival)
(FD) 52. Best Event (Within An Existing Festival)
Entry should focus on a specific event that is held during the course of a larger Festival / Event.
$40.00
53. Best Emergency Preparedness & Risk Management Plan
(FD) 53. Best Emergency Preparedness & Risk Management Plan
Entry should focus on the overall risk management /emergency preparedness plan for a specific Festival / Event with specific focus on the physical safety of attendees in the event of inclement weather, active shooter, crowd surges etc.
$40.00
54. Best New Festival or Event
(FD) 54. Best New Festival or Event
Entry should focus on a Festival / Event, created from scratch for the first time, between August 1, 2023 and August 31, 2024, that is not part of a larger Festival / Event.
$40.00
55. Best New Promotion Activity
(FD) 55. Best New Promotion Activity
Entry should focus on a specific promotion created and implemented by a Festival / Event / Vendor / Supplier in order to promote a product, service, event, company, entertainment, etc.
$40.00

CATEGORY: MEDIA RELATION ENTRIES

56. Best Press / Media Kit
(FD) 56. Best Press / Media Kit
Entry should focus on the effectiveness and use of a Press / Media Kit by a Festival / Event / Organization to promote the Festival / Event / Organization.
$40.00
57. Most Creative / Effective News Stunt
(FD) 57. Most Creative / Effective News Stunt
Entry should focus on the publicity generated through a media stunt by a Festival / Events/ Organizations to promote their event / cause etc.
$40.00
58. Best Media Relations Campaign
(FD) 58. Best Media Relations Campaign
Entry should focus on the entire media relations campaign for their specific Festival / Event.
$40.00
59. Best Social Media Campaign
(FD) 59. Best Social Media Campaign
Entry should focus on the overall Social Media Campaign used to promote a Festival / Event.
$40.00
60. Best Mascot
(FD) 60. Best Mascot
Entry should focus on the mascot used to promote a Festival / Event.
$40.00
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